More than 650.000 people are diagnosed with leukemia every year and for most of them a marrow transplant is their last hope. But only about a half find a match. How could we help them?
We created a simple and easy way to get more people on the marrow donor registry: a marrow registry kit inside a box of bandages.
The Miami Ad School Madrid asked us for a viral campaign to promote them so of course, we said yes! Our idea was to create a tool for giving hope to all students in their hard times of doubt: a digital portfolio where the best creatives around the world showed their worst idea from their first years to demonstrate not every creative is born a genius.
We turned the pedestrian act of crossing the street into fun.
Los Angeles, California.
Nick Kyrgios doesn’t follow the norms of conventional tennis. His game is built on fire and sometimes he erupts on court, but that same fire also drives him to train harder in his pursuit of greatness. He uses his natural competitive aggression to fuel his special talent.
Rules and conventions tell you how you should act, how you should play and who you should be. What they don’t tell you is how to win. ‘Hear What You Want’ is an idea that celebrates athletes who chart their own course and stay true to who they are in pursuit of their goals.
Samsung wanted a TV spot to communicate their exclusive Digital Inverter Technology system and how it takes care of the engine of your fridge to make it work smarter and live longer.
We made it easier.
How much food will pass through your fridge in ten years?
Viceroy is a famous brand of watches in Spain that has been using the same claim for more than ten years: “It’s not what I have. It’s what I am”. So they asked us for a campaign to appeal their brand to younger demographic and in a moment of economical crisis (+50% of youth unemployment). Especially challenging, the fact that our target market was more concerned about getting a job than buying watches.
So to solve for this, we set out to create a service exchange platform based on this invented coin called Time Credit. People offer their services to earn Time Credits and use them to buy other participant’s services. Till this day, this is a real functioning social platform that continues to live and grow with more than 50,000 members at www.bancodeltiempoviceroy.com and where the most important thing still is “It’s not what you have. It’s what you are”.
We love do other things like: types, collages, drawings, Moonrocks shirts...
and check it out our Instagram project PEOPLEONABOAT